Post by account_disabled on Nov 26, 2023 5:15:34 GMT
What works today may not work tomorrow. The real change is unique: pharmaceutical and parapharmaceutical companies that keep up with the times will become increasingly smart and will be able to identify and apply the most suitable strategies to develop quality interactions with pharmacists, specialists and prescribers. Carrying out an analysis to determine what type of content your professional interlocutors expect to receive, which channels they prefer and how often they want to be contacted allows you to create a personalized strategy tailored to their needs . pharmaceutical-marketing-involving-pharmacist-specialis Top 3: the priorities for a pharmaceutical or parapharmaceutical company According to what emerges from research carried out by Pharm.
Exec on a panel of 17,000 doctors, each professional receives on average 144 contacts per year from a single pharmaceutical company, one every 2.5 days. Let's look at this trend from the point of view of prescribers: the volume of marketing communications and (often useless) information Web Development Services they receive overwhelms them. For them, every single contact attempt becomes SPAM and creates a negative experience and a sense of frustration such as to have negative consequences on the work of the pharmaceutical or parapharmaceutical company on duty. To avoid this trend and connect effectively and engagingly.
With pharmacists, specialists and prescribers, pharmaceutical and parapharmaceutical companies should focus on three essential priorities for the success of the strategy. Determine the most engaging type of content The first step is to carry out in-depth analyzes on the target audience and be able to determine the type of content best suited to attracting their attention and involving them. Some prescribers and pharmacists prefer to receive information from a colleague or a person in a similar role to you. Others need to receive educational materials to provide better patient care. Still others have the goal of building a personal library that they can access whenever they need it.
Exec on a panel of 17,000 doctors, each professional receives on average 144 contacts per year from a single pharmaceutical company, one every 2.5 days. Let's look at this trend from the point of view of prescribers: the volume of marketing communications and (often useless) information Web Development Services they receive overwhelms them. For them, every single contact attempt becomes SPAM and creates a negative experience and a sense of frustration such as to have negative consequences on the work of the pharmaceutical or parapharmaceutical company on duty. To avoid this trend and connect effectively and engagingly.
With pharmacists, specialists and prescribers, pharmaceutical and parapharmaceutical companies should focus on three essential priorities for the success of the strategy. Determine the most engaging type of content The first step is to carry out in-depth analyzes on the target audience and be able to determine the type of content best suited to attracting their attention and involving them. Some prescribers and pharmacists prefer to receive information from a colleague or a person in a similar role to you. Others need to receive educational materials to provide better patient care. Still others have the goal of building a personal library that they can access whenever they need it.