Post by account_disabled on Nov 5, 2023 3:32:04 GMT
There is no doubt that the daily work of B2B buyers has been radically transformed by new digital habits that involve both private and professional aspects. Continue reading this article to learn about all the potential of a LinkedIn marketing strategy for the commercial development of manufacturing companies. Some statistics to understand the context of LinkedIn marketing We know very well that the times when buyers had to use the telephone or attend a trade fair to obtain information, advice and prices are long gone; today everything is available online and the purchasing process, with the research phase.
Begins well before a prospect comes into direct contact with the company. Here is some data to support wedding photo editing service this concept: Buyers in the B2B sector perform approximately 12 independent searches before interacting with a company's website (source Think with Google ) 68% of buyers, as the first step in the purchasing process, start an online search (source Forrester ) 51% of buyers indicate marketing content as a key element in the decision-making process for choosing a possible supplier (source DemandGen Report ) when they come into contact with a seller, b2b customers have already completed 70% of their purchasing journey (source DemandGen Report ) 47% of buyers consult approximately 3 online contents before contacting the company's sales representative.
LinkedIn has approximately 675 million members worldwide, of which more than 13 million are in Italy (source LinkedIn ) around 75% of buyers include social media searches in purchasing decisions, also relying on testimonials from their network of contacts (source LinkedIn ) Download the ebook It seems quite clear, therefore, that manufacturing companies need to create and strengthen their online presence to be found by prospects, involve them in the process through content and accompany them towards the purchase.
Begins well before a prospect comes into direct contact with the company. Here is some data to support wedding photo editing service this concept: Buyers in the B2B sector perform approximately 12 independent searches before interacting with a company's website (source Think with Google ) 68% of buyers, as the first step in the purchasing process, start an online search (source Forrester ) 51% of buyers indicate marketing content as a key element in the decision-making process for choosing a possible supplier (source DemandGen Report ) when they come into contact with a seller, b2b customers have already completed 70% of their purchasing journey (source DemandGen Report ) 47% of buyers consult approximately 3 online contents before contacting the company's sales representative.
LinkedIn has approximately 675 million members worldwide, of which more than 13 million are in Italy (source LinkedIn ) around 75% of buyers include social media searches in purchasing decisions, also relying on testimonials from their network of contacts (source LinkedIn ) Download the ebook It seems quite clear, therefore, that manufacturing companies need to create and strengthen their online presence to be found by prospects, involve them in the process through content and accompany them towards the purchase.