Post by account_disabled on Jan 10, 2024 6:42:21 GMT
Desktop and Tablet and the Mobile standard establishes itself The spread of mobile devices for surfing the internet has radically changed the habits of Italians, also known as mobile users , ready to connect to the internet at any time and in any place. The trend was confirmed by a recent study by Audiweb , which certified the overtaking of users who browse with mobile devices compared to the traditional computer. The study, called Total Digital Audience , was conducted in the first quarter of 2014, and revealed surprising results. Mobile User? 14 million in Italy alone In particular, the March survey estimated that 14 and a half million Italians connected to the internet using portable devices, compared to the 12 and a half million who used PCs.
Reading the data divided by age group shows that, as widely expected, it is mainly younger people who browse on mobile devices, and especially Email List use apps, while older users prefer a more traditional use of the tool. Looking at single users, we note that in the 18-24 year age group, 55% of users use mobile devices exclusively, while just 8% connect exclusively from PCs. The most used apps on mobile devices As expected, the most used apps are instant messaging and social networks (WhatsApp, Windows Live Messenger and Facebook) and Google apps (Google Play, Search, Mail, Maps, Chrome, Google+, YouTube). Excellent results also for Il Meteo, Shazam (search for music starting from the song), Instagram (photos), Adobe Reader (PDF reader) and for the Candy Crush game. In general, users continue to mainly use computers for reading and sending emails and mobile devices for activities related to free time and entertainment.
Analyzing the data from a temporal point of view, within the day, we note that internet browsing suffers a decline starting from 9pm, especially when connecting with portable devices. The results of the research, in all likelihood, will increasingly lead companies in the sector to invest in internet connection from mobile devices, a market with enormous potential.In Italy, technology has now forcefully entered the daily lives of many citizens, triggering a process of changing habits, which is still underway. One of the sectors in which technological innovation is revolutionizing traditional modes of behavior is undoubtedly that of payments. Increase in Mobile Payments The latest statistical findings say that Italians, in the last 12 months, have paid amounts exceeding one million euros through transactions carried out via mobile, which establishes with certainty that the payment systems of the future will necessarily have to move from smartphones and tablets.
Reading the data divided by age group shows that, as widely expected, it is mainly younger people who browse on mobile devices, and especially Email List use apps, while older users prefer a more traditional use of the tool. Looking at single users, we note that in the 18-24 year age group, 55% of users use mobile devices exclusively, while just 8% connect exclusively from PCs. The most used apps on mobile devices As expected, the most used apps are instant messaging and social networks (WhatsApp, Windows Live Messenger and Facebook) and Google apps (Google Play, Search, Mail, Maps, Chrome, Google+, YouTube). Excellent results also for Il Meteo, Shazam (search for music starting from the song), Instagram (photos), Adobe Reader (PDF reader) and for the Candy Crush game. In general, users continue to mainly use computers for reading and sending emails and mobile devices for activities related to free time and entertainment.
Analyzing the data from a temporal point of view, within the day, we note that internet browsing suffers a decline starting from 9pm, especially when connecting with portable devices. The results of the research, in all likelihood, will increasingly lead companies in the sector to invest in internet connection from mobile devices, a market with enormous potential.In Italy, technology has now forcefully entered the daily lives of many citizens, triggering a process of changing habits, which is still underway. One of the sectors in which technological innovation is revolutionizing traditional modes of behavior is undoubtedly that of payments. Increase in Mobile Payments The latest statistical findings say that Italians, in the last 12 months, have paid amounts exceeding one million euros through transactions carried out via mobile, which establishes with certainty that the payment systems of the future will necessarily have to move from smartphones and tablets.